CLIENT
ARCUS

PUBLISHED
2024

01 briefing

ARCUS planned on launching a campaign to raise awareness for the risks of alcohol consumption before, during and after the pregnancy. As Art Director at SO graphiste, it was my task to come up with the concept and look&feel of the campaign.

02 design

Beer bottle or baby bottle?
Rattle or Shaker?
Testing alcohol or pregnancy?

Life comes with a multitude of choices to make. Inspired by the popular game on Youtube, this campaign is a playful, and not alarmist way to let the reader question their priorities in life. It invites to reflect, rather than to force or dictate. Pastel, yet poppy colours in combination with social media references, create a modern/digital canvas, that speaks to young adults, as that is the target group.

would you rather?

01 briefing

02 design