Massive Ego are a British Darkwave/Dark-Synthpop band formed in 1996 by singer and ex-model, Marc Massive and Andy J Thirwall. Their themes of the songs centre around the darker side of life, depression and anxiety, death, suicide, love, sex and cries for attention. Their songs cover multiple genres from Electropop, over EBM towards Industrial. In 2017 Massive Ego released via Out of Line Records their album Beautiful Suicide, which became their first big success. In order to promote the release, the band asked me to animate a logo ident for the Leitbild Tour, supporting Blutengel and a music video.
Visualizing a parasitic organism of sorrows, that takes over your memories
The logo ident was a great start in creating their new music video to Let Go, written by Pop/Fashion-Icon Boy George. Let Go spreads a longing for nostalgia and the wishful thinking of what might have been...
I visualized that in an omnipresent organism, which spreads out and takes over all the good memories until it becomes impossible for us to enjoy them. Once you let go off those negative voices, moments in the past shine in a brighter light.
CreditsFilm: Danny Stirn
Music: Massive Ego
Copyright © 2017 Out of Line Records.
Massive Ego in collaboration with Danny Stirn.
All rights reserved.