BANQUE RAIFFEISEN

auto-festival 2024

CLIENT
Banque Raiffeisen

PUBLISHED
2024

01 briefing

The Autofestival is one of the key seasons to buy a new car, which means many loan applications. For this occasion Banque Raiffeisen needed a new campaign to invite their customers to seal the deal. As art director at SO graphiste, I was in charge of the concept and art direction of this campaign.

02 design

What turns a car into YOUR car?
The first thing we do, is customising our vehicle by hanging little ornaments and miniature decorations from the rearview mirror. The focus on the mirror has 2 advantages.
It shifts the perspective from the vehicle to the consumer and at the same time it avoids complications with the car brands.