BANQUE RAIFFEISEN

Visa Gold

CLIENT
Banque Raiffeisen

PUBLISHED
2024

01 briefing

Banque Raiffeisen teams up with Visa Gold to bring their customers a multitude of advantages. Therefore they needed a campaign to get the word out. As art director at SO graphiste it was my task to work on concept, as well as look and feel of this campaign.

02 design

This little helper ain’t just your regular credit card, but rather the swiss knife of payment methods. It comes with a multitude of insurance, all illustrated in these 4 visuals.
Here, the card releases a wind stream full of benefits which circle around the card. The wind and the leaves here represent the bank’s nature-focused identity and the light feeling, which comes with the use of Visa Gold.