Orange is one of the largest operators of mobile and internet services in Europe and Africa and a global leader in corporate telecommunication services. In order to promote themselves and their services, Orange asked universities to visualize their network of services, the internet of things (IoT). This could be done in a promotional way or in a critical way, creating awareness.


Visualizing the internet of things, to create awareness for a responsible use.

In times of smart living, internet transparency is becoming a problem through our lifestyles. There is massive unawareness in the internet usage. Is it in social media narcissism or in our irresponsible way, we give our smart phone to the children to play, without any concern. As much as smart living does help you in solving daily tasks, it also can create a lot of problems, especially when it is being misused.

Snuggles is the tangible illustration of the internet of things. He helps you in your daily life. He can do all kinds of household chores. In fact he makeslife easier. As long as you treat him nicely and with caution...
If you hurt him, he will show you his threatening side.